Head of Marketing and Communications
Is marketing your passion? Are you a positive, ambitious and creative person that loves a new challenge? Do you like working with people in an innovative environment?
GenePlanet is an innovative, high-tech company based in Ljubljana. The main activity of the company is research and development of products from the field of biotechnology, where we specialize in genetic testing and analysis in the field of human genetics.
Due to expansion we’re looking for an experienced Head of Marketing and Communications that will make sure the company’s awareness and demand for our products globally continues to grow. You will own and operate our marketing, a mix across online and offline channels and drive our marketing initiatives.
- Setting up and executing marketing, internal and external communications strategy
- Develop integrated campaigns and partnerships across the globe to build awareness& demand with our target audiences
- Manage brand consistency across all markets for all product lines
- Take a data driven approach creating, targeting and analyzing all activities
- Define, manage and deliver strategies for continuous growth and campaign performance
- Analyze and monitor competition, consumer behavior and determine customer personas
- Develop and maintain effective relationships with key reporters/editors from health tech area
- Actively lead the marketing communications team and collaborate closely with external agencies to produce high quality materials on time and within budget
- Collaborate closely with Product development, Business development and Sales
- 6-8 years of experience in marketing and communications, of which at least 3 years in a leadership position
- Demonstrated success scaling a direct-to-consumer brand across paid and organic, online and offline marketing channels and tactics
- Experience developing innovative marketing campaigns
- Strong planning and execution, logical thinking, and strong sense of innovation
- Excellent leadership and cross-functional collaboration skills
- Excellent interpersonal communication & presentation skills
- Fluent in English
- A dynamic, ambitious and positive working environment
- Learning and development opportunities
- Flexible working
- Career progression within the company
- Generous bonus based on performance and results
To apply send your application including CV in English to email@example.com.
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Please include CV in English. Apply now