GenePlanet, one of the leading genetics European companies and present in more than 30 countries, is attending the 13th edition of the tradeshow Pharmed & Healthcare in the city of Ho Chi Minh (Saigon). The fair is annually organized by ADPEXJSC and hosted by the Ministry of Health of Vietnam.
Pharmed & Healthcare Vietnam has been hosted for more than a decade and works as a strong bridge to connect Vietnamese and international healthcare and medical companies. More than 150 foreign firms and hundreds of local manufacturers and distributors are showcasing their latest products and technologies during the four-day event.
For GenePlanet, the participation in the Pharmed Vietnam represents an incredible opportunity to enter the Vietnamese market. The company has announced early this year its expansion to the Asian continent after getting a 10M Euro funds from the Swiss Zurich-based JF Investments AG.
GenePlanet has been recognised for its constant effort in bringing innovative genetic solutions that improve the health, nutrition and lifestyle of many people. The company was granted with an investment co-financed by the Republic of Slovenia and the European Union under the European Regional Development Fund (VNhealth - Entering the Vietnamese market and expanding the operations in Asia with medical devices and products or services for healthcare and a healthy lifestyle).
The visitors of Pharmed Vietnam are having the chance to learn about NutriFit – a personalised nutrition program based on the DNA that can considerably improve the diet and sports habits.
A study published last July in The New England Journal of Medicine found that 2.2 billion people in the world are considered overweight. Although positively placed in the last position, Vietnam has been witnessing a significant increase in its obese population: 8.1 million people in Vietnam are already considered overweight (2% of the population).
When we take a look at obesity in children in Vietnam, the situation deserves even more attention. A survey by Vietnam’s National Institute of Nutrition has listed the childhood obesity rate in Vietnamese urban cities to be as high as 40%, an increase of almost 10 times from a decade ago!
Vid Milojkovic, from GenePlanet and who is in Vietnam right now, said: "Everyone was excited to learn how NutriFit can help them to improve their nutrition. Many people who came to our stand thought it was necessary to give a blood sample to do the DNA test! They could not believe when I said that only a saliva sample is needed!"
NutriFit is indeed really easy to perform! All from home. No blood. No needles. Just rub a buccal swab against your cheek! Try it now!